Kyle Xavier

Marketer · Founder of The Thinking Class

Slow down. Think it through.

I’m Kyle. For fifteen years I’ve made ads that get about a second to earn your attention, and I still do. Alongside that, I’m building The Thinking Class, a monthly print publication of essays that land in your mailbox. It’s the opposite of an ad: ideas made to hold your attention, not grab it.

Kyle smiling on a cobblestone street in Dumbo, Brooklyn, with the Manhattan Bridge behind him
Dumbo, Brooklyn

A few things I believe

  1. i.

    Attention is the scarcest thing you own. Spend it like money.

  2. ii.

    Good questions outlast good answers.

  3. iii.

    Some ideas need a page you can’t scroll past.

The Thinking ClassA monthly print publication

Ideas worth sitting with.

Essays printed and mailed to you every month, for people who’d rather think than scroll. They question assumptions, slow you down and reward a close read. Some are built on research. Some are just a person working something out on the page.

Hi, I’m Kyle.

I live in Hamilton, Ontario. Most mornings start with a strong coffee and a heavy workout, usually in that order. Weekends, if I’m lucky, start on the first tee.

The rest of the day, I’m usually inside an ad account. I’ve been doing it for fifteen years: writing the hooks, reading the numbers, figuring out why one ad stops a thumb and another dies in a day. In between, I build things: a publication, a few brands, and more AI tools than is probably healthy.

Whenever we can, my wife and I travel: mountain lakes in the Rockies, long walks through New York, wherever the next flight goes. Most of the photos on this page are from those trips.

I’m drawn to the questions underneath things. Why an ad works. Why a habit sticks. Why some ideas stay with you for years and most are gone by lunch. The Thinking Class is where I chase those questions in public.

Kyle on the Brooklyn Bridge walkway in a striped knit shirt
Brooklyn Bridge
Kyle in an orange down jacket photographing a turquoise mountain lake
Lake Louise, AB
Kyle smiling in a teal fleece and sunglasses in front of a mountain lake
Emerald Lake, BC
Kyle on a sunny golf course in a quarter-zip
The back nine
Kyle in a cream beanie on a sunny golf course

By day

I run paid media on Meta and Google for brands doing $2M–$25M a year, like Rocky Mountain Soap and Stickerbeat. Fifteen years in, most of the clients I started with are still my clients today.

01 · Paid media

Meta and Google, done properly

Strategy, buying and creative testing for brands that want every dollar accounted for, with plain-English reporting benchmarked against your industry.

02 · AI consulting

AI that does real work

Custom tools and automations for small businesses: answering customer questions, drafting emails and posts, tidying up reporting and the admin that eats your week. Built on the newest models, set up around how you already work.

Work with me

Write to me.

Thoughts on an essay, a question worth asking, or something you’re building. Drop me a note below.



    © 2026 Kyle Xavier · Hamilton, Ontario

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