Kyle Xavier

AI & marketing · Founder of The Thinking Class

Some ideas deserve more than a second.

I’m Kyle. For fifteen years I’ve made ads that get about a second to earn your attention. These days I build AI for small businesses. It takes over the work that repeats every week, so people get their hours back for the thinking. The Thinking Class, my monthly print publication, is where I spend mine.

Kyle smiling on a cobblestone street in Dumbo, Brooklyn, with the Manhattan Bridge behind him
Dumbo, Brooklyn

A few things I believe

  1. i.

    If you do it every week, a machine should be doing it.

  2. ii.

    Good questions outlast good answers.

  3. iii.

    Some ideas need a page you can’t scroll past.

The Thinking ClassA monthly print publication

Ideas worth sitting with.

I started The Thinking Class as a direct-mail newsletter: one printed essay, mailed to your door every month, for people who’d rather think than scroll. The essays question assumptions, slow you down and reward a close read. Some are built on research. Some are just me working something out on the page.

Hi, I’m Kyle.

I live in Hamilton, Ontario. Most mornings start with a strong coffee and a heavy workout, usually in that order. Weekends, if I’m lucky, start on the first tee.

Fifteen years of ads means fifteen years of watching how businesses actually run: the report rebuilt every Monday, the same email written ten times a day. That’s the work I hand to AI now, for clients and for myself. My own list includes a publication, a few brands, and more AI tools than is probably healthy.

Whenever we can, my wife and I travel: mountain lakes in the Rockies, long walks through New York, wherever the next flight goes. Most of the photos on this page are from those trips.

I’m drawn to the questions underneath things. Why an ad works. Why a habit sticks. Why some ideas stay with you for years and most are gone by lunch. The Thinking Class is where I chase those questions in public.

Kyle on the Brooklyn Bridge walkway in a striped knit shirt
Brooklyn Bridge
Kyle in an orange down jacket photographing a turquoise mountain lake
Lake Louise, AB
Kyle smiling in a teal fleece and sunglasses in front of a mountain lake
Emerald Lake, BC
Kyle on a sunny golf course in a quarter-zip
The back nine
Kyle in a cream beanie on a sunny golf course

What I do

I help small businesses hand their repetitive work to AI. I’ve been in marketing for fifteen years, and most of the clients I started with are still my clients today.

AI consulting

AI that does real work

Every small business has work it repeats each week: answering the same questions, chasing invoices, writing the same emails, rebuilding the same reports. I build custom AI and automations around how you already work, using Claude, ChatGPT and the tools you have, so your team gets those hours back.

Paid media

Meta and Google, done properly

Strategy, buying and creative testing for brands that want every dollar accounted for, with plain-English reporting benchmarked against your industry.

Work with me

Write to me.

A task you’re tired of doing by hand, a thought on an essay, or something you’re building. Drop me a note below.



    © 2026 Kyle Xavier · Hamilton, Ontario

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